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We’re here to say something beyond the typical hello and welcome. COUP is more than a unique bottle of champagne; it's a way to be. It’s not a social or economic class. It’s not a club or subscription. Because it’s not about standards or fitting any sort of mold. It’s the absence of ordinary.
The COUP exists right now. It’s spreading on its own. It’s exploding outside our reach. Every time someone finds their true self, creates from their soul, refuses to be standardized, breaks barriers, or slashes against the tight fabric of social constructs, our culture grows. We are simply a funnel for that inspiration, aimed at everyone who is and yearns to be fulfilled from within. We crave the unexpected. We don’t simply look toward the edge; we are the fiery horizon. We champion the rebel and free spirit. We choose to dynamite walls of mediocrity and shatter the illusion of control.
If your intuition and journey hinge on individuality and reckless imagination, then we challenge you. Don’t keep listening to conversations around you. Immerse yourself in one. A loud one. This one, even. Speak your own language. Sing it. Sketch it. Scream it. Rage against the dying of the light with it.
This blog is dedicated to people who dare to be different. It’s their failure and growth, their rhythmic convictions and boldness that render them electrifying. Alive or dead, they’re dismantling systems, constructs, and traditions.
In addition to public figures, watch for personal interviews with plenty of hidden rebels and dark horses who are re-writing the rules today. Further, anticipate a movement that depends on you. We want to celebrate the challenges you face and the rewards you feel. We want to stand alongside you in moments of dreaming, pursuit, invention, justice, and empowerment.
You’re pluck and grit. You’re razor-sharp in the clanking of dull blades. You’re not set in stone; you’re the water that flows around it. You’re exactly what makes the COUP real and what makes it now. If you’re seeking a chance to rattle what’s always been, do it. Stop shaking your damn fists in the air and do something. Design, make, innovate, create… You’re not a robot. You’re not a sleepwalker. You’re blood and a pump – with passion. Bear witness. Party hard and long. Leave your indelible sting.
We’re not telling you to sign up. We’re not asking you to change. We’re inviting you to be present. To contribute. We’re part of the rally cry ourselves. The COUP is collective energy. But we hope you forge your own path. And most of all, we hope you’ll share that strength and courage with us.