COUP doesn’t just raise a glass—we raise a challenge. Refusing to play by centuries-old scripts or blend into polite company. We turn every toast into an act of defiance, by celebrating authentically without the pomp. It's about the pure attitude of those who refuse to fall in line. Every sip challenges the ordinary, daring you to celebrate on your own terms. This isn’t about the past—it’s about forging a new legacy.
This is COUP.
Forget polished legends and tired traditions. We thrive on the edge, and dare to break the mold. COUP is forged from fearless craftsmanship from small vineyard in the Montagne de Reims, where authenticity trumps aristocracy.
There’s no dusty aristocratic legacy here, just the raw ambition to rewrite what champagne can be. Your glass awaits.